Why You Should Stop Worrying About Your Competitors
Last week I had a conference call with another author in the small business space. By all accounts, we are direct competitors. But you know what? Neither of us cares about that. Instead we’ve decided...
View ArticleCustomers Rule: How Delivering Dazzling Customer Service Can Grow Your Business
Though I wrote this post, it is sponsored by Visa Business (details below). We appreciate Visa’s commitment to supporting the small business community! Before I became an entrepreneur in 2003, I spent...
View ArticleQuick and Easy Social Media Cheat Sheet
Recently I was asked to give a short talk on social media with a local business group. Since I didn’t have a lot of time for a formal presentation, I put together a quick social media cheat sheet and...
View ArticleSmall Business Hiring Strategies: Best Practices for Building a Team and...
Thanks very much to Visa Business for sponsoring this post! As a small business owner, you will inevitably find that your plate overflows with responsibilities. When that happens, it’s time to expand...
View Article5 Ways to Turn Client Questions into Gold
Are you paying attention to the questions your clients and prospects ask you? If not, you are missing some big opportunities. Those questions hold the key to bigger revenues. When you find yourself...
View ArticleLessons Learned from 10 Years of Entrepreneurship (and Why I’ll Never Return...
Big thanks to Visa for sponsoring this post! It was ten years ago this month that I left my Silicon Valley job behind to pursue my entrepreneurial dreams. I’ll never forget the last time I drove away...
View ArticleGet Paid for Writing: List of Websites That Pay for Content
There are an increasing number of websites that allow contributors to earn money from contributing content. These can generate additional exposure for users and their content while also generating...
View ArticleHow to Overcome the Isolation of Working at Home
Recently two of my clients mentioned how isolated they feel working at home, and I began remembering back to what that felt like in my early years as an entrepreneur. There were days when I desperately...
View ArticleNew Presentation Slide Deck: Own Your Niche on the Internet and Beyond
This has been one of my most popular presentations over the last year and I recently updated the slide deck (which you can view below). If you know of a business conference or event where I should come...
View ArticleIncrease Website Traffic: Incorporate Photos and Videos
Photos and videos create visual appeal on your website. From before and after photos and video demonstrations to images of your facilities and staff, there are many ways you can showcase your business...
View ArticlePublicity and the Media: Press Releases
The old standard for public relations (PR) is to send a press release. These days many authors use services such as PRWeb.com, a paid distribution service. However, the results you’ll see from online...
View ArticleHow to Break Into Professional Speaking
The easiest way to get started with speaking is to reach out to local trade associations, charitable and service groups like Kiwanis and Rotary, schools, chambers of commerce, retirement communities,...
View Article3 Ways a Blog Benefits Your Business
The Best SEO You Can Get — A blog is essentially an online web diary, making it easy for you to add new content to your site on a regular basis and naturally improving SEO for your site. Remember,...
View Article8 Facebook Engagement Tips
Post new content daily, though only if you have something interesting to share! Posting for the sake of posting won’t inspire your audience. Never forget your niche audience. Everything you do should...
View Article5 Ways Credit Cards Can Help You Grow Your Business
(Big thanks to Visa Business for sponsoring this post!) You may not realize that credit cards can have a significant impact on the growth of your business. Following are the top five ways credit cards...
View ArticleArticle Marketing: Repurpose, Reuse, Recycle
Make sure you reuse the articles that you submit to websites for publication. You can also submit articles to print publications. The major magazines at the checkout stands are difficult to break into...
View ArticleGoogle’s Authorship Program
IMAGE LICENSE: Creative Commons Google has a program known as authorship, which will display your name (byline) and photo in Google search results next to content that you write. This can be great for...
View ArticleWhy I’m Proud to Be a Woman-Owned Business
Thanks to Visa Business for sponsoring this post! When I was first asked to write about being a woman business owner, I hesitated for a moment. The truth is that it’s not a topic I think about very...
View Article4 Ways to Leverage Google Alerts for Your Business
Google offers a lot of useful services and one of my favorites is Google Alerts: http://alerts.google.com. This free tool allows you to designate keywords and get notified via email when they are...
View ArticleUsing Facebook Fan Pages
Many businesses view Facebook pages simply as online business cards, but they can be so much more. Smart companies use their pages to engage and build community. One company that does this really well...
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